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GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV

ArabAd's staff 3 Feb, 2025

Gambit bolsters it PR team with six new hires, fueling expansion after client wins and a successful awards season Image

News In Brief

Gambit bolsters it PR team with six new hires, fueling expansion after client wins and a successful awards season

ArabAd's staff 31 Jan, 2025

Ideas Abu Dhabi forum welcomes Bill Clinton, explores pressing matters that define our time Image

News In Brief

Ideas Abu Dhabi forum welcomes Bill Clinton, explores pressing matters that define our time

ArabAd's staff 31 Jan, 2025

Dentsu strengthens leadership bench with dual media appointments at iProspect and Carat MENA Image

News In Brief

Dentsu strengthens leadership bench with dual media appointments at iProspect and Carat MENA

ArabAd's staff 30 Jan, 2025

Displayce hires Melissa Desfontaines to drive the growth of programmatic DOOH in high-potential markets Image

News In Brief

Displayce hires Melissa Desfontaines to drive the growth of programmatic DOOH in high-potential markets

ArabAd's staff 30 Jan, 2025

MullenLowe MENA premiers UAE’s longest film to confront the unsettling reality of smartphone addiction Image

Ads of the Week

MullenLowe MENA premiers UAE’s longest film to confront the unsettling reality of smartphone addiction

ArabAd's staff 29 Jan, 2025

Dino Burbidge joins WOO as its first creative-in-residence Image

News In Brief

Dino Burbidge joins WOO as its first creative-in-residence

ArabAd's staff 28 Jan, 2025

Music, culture & creativity collide in Awkward Ads’ campaign for Mountain Dew and Doritos Image

News In Brief

Music, culture & creativity collide in Awkward Ads’ campaign for Mountain Dew and Doritos

ArabAd's staff 28 Jan, 2025

$Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind KFC campaign by TBWA\RAAD Image$

News In Brief

Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind KFC campaign by TBWA\RAAD

ArabAd's staff 28 Jan, 2025

easypaisa and IMPACT BBDO redefine outdoor advertising by providing insurance for billboard installers Image

Ads of the Week

easypaisa and IMPACT BBDO redefine outdoor advertising by providing insurance for billboard installers

ArabAd's staff 28 Jan, 2025

Young Lynx Academy expands to Riyadh Image

News In Brief

Young Lynx Academy expands to Riyadh

ArabAd's staff 27 Jan, 2025

HungerStation & VML MENA turn social media into the world’s largest menu Image

Ads of the Week

HungerStation & VML MENA turn social media into the world’s largest menu

ArabAd's staff 27 Jan, 2025

WOO partners with Japanese OOH industry for Tokyo conference Image

News In Brief

WOO partners with Japanese OOH industry for Tokyo conference

ArabAd's staff 26 Jan, 2025

CIFFT and UN Tourism join forces to help foster a sustainable future in tourism advertising Image

News In Brief

CIFFT and UN Tourism join forces to help foster a sustainable future in tourism advertising

ArabAd's staff 26 Jan, 2025

Sleepzone launches loudest promotion of the year Image

News In Brief

Sleepzone launches loudest promotion of the year

ArabAd's staff 24 Jan, 2025